Systems Product Designer

Trusted by founders and product teams to design, scale, and improve complex digital products across fintech, crypto, and media.


Selected work: Cointelegraph, Capital.com, HitBTC, Changelly, Currency.com, Crypto.news, U.Today

Works

Years later, these products are still evolving, serving users, and carrying traces of the decisions made along the way.

Designing Products for the People Who Create the Product

https://cointelegraph.com/

I designed products not only for readers, but also for the teams responsible for creating and distributing content.

case on Behance

Scaling a Crypto Media Platform Through Design Systems and Product Optimization

https://u.today/

As the sole Product Designer, I led the transformation of a crypto-media platform serving millions of users monthly.

Over two years, I created a scalable design system, launched a CMS-based page builder, optimized advertising placements, improved content discovery, and collaborated closely with engineers and stakeholders to support audience growth and monetization.

case on Behance

Currency.com

https://currency.com/

case on Behance

From Media Platform to Trading Ecosystem: Designing for Scale and Regulation

https://capital.com/

Product Leadership in a highly regulated fintech environment.

I owned the experience from acquisition through onboarding, compliance, and first trade in a regulated fintech ecosystem.

case on Behance

HitBTC

https://hitbtc.com/

My most technically challenging project, in the design team, is working on the interface of the trading platform and landing pages around this product.

case on Behance

Changelly

https://changelly.com/

case on Behance

OKX Academy

Project Activities. Participated in the work on a separate Learn/Academia direction, which was developed by the OKX platform

case on Behance

A little more information about

me and my journey

A little more information about

me and my journey

I help companies turn complex business challenges into scalable digital products.


My background combines industrial thinking, visual design, product strategy, and team leadership. Over the years, I have worked across fintech, crypto, media, and enterprise software, partnering directly with founders and executive stakeholders to launch products, scale teams, build design systems, and improve business performance.


Beyond product design, I bring experience in product management, cross-functional leadership, and organizational design, allowing me to connect user needs, business objectives, and technical constraints into a shared product vision.

I help companies turn complex business challenges into scalable digital products.


My background combines industrial thinking, visual design, product strategy, and team leadership. Over the years, I have worked across fintech, crypto, media, and enterprise software, partnering directly with founders and executive stakeholders to launch products, scale teams, build design systems, and improve business performance.


Beyond product design, I bring experience in product management, cross-functional leadership, and organizational design, allowing me to connect user needs, business objectives, and technical constraints into a shared product vision.

Behance portfolio